Free tool
Break-even ROAS calculator
Know the exact return on ad spend you need before a campaign turns a profit.
Your gross margin after cost of goods
Break-even ROAS—
Max cost per €100 sales—
Break-even ROAS = 1 ÷ margin. At a 40% margin you need a 2.5× ROAS just to cover ad spend — anything above that is profit.
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