Conversion rate optimization (CRO) is the practice of turning more of your existing traffic into buyers. It's cheaper than buying more traffic — and it compounds.
Start with the funnel
Look at where shoppers drop: product view → add to cart → checkout → purchase. The biggest leak is where to focus first. A funnel report makes this obvious.
The usual suspects
- Speed — a slow storefront quietly kills conversion. Fast images and server rendering matter.
- Trust — reviews, clear pricing and a secure checkout reduce hesitation.
- Friction — every extra field or step in checkout costs you orders.
Measure, change, measure
CRO is a loop, not a project. Change one thing, watch the funnel, keep what works. First-party analytics make that loop tight — see Analytics.